Idol is a comprehensive influencer marketing marketplace specifically designed for the Philippines market, bridging the gap between brands and content creators through a centralized platform that enables seamless collaboration, transparent pricing, and measurable campaign results.
Tech Stack
- Framework: Next.js with App Router for optimal performance
- Database: PostgreSQL with Prisma ORM
- Authentication: Custom authentication system with secure session management
- State Management: Zustand for global state management
- UI Components: shadcn/ui components with Tailwind CSS
- File Upload: UploadThing for media kit and content management
- Email: Email.js for notifications and communications
- Testing: Jest and Vitest for comprehensive test coverage
- Package Manager: pnpm with Turbopack for faster development
Core Features
For Brands
- Influencer Discovery: Advanced search and filtering by niche, audience size, engagement rate
- Campaign Management: Create, manage, and track multiple campaigns from one dashboard
- Package System: Pre-defined collaboration packages from creators
- Direct Messaging: Built-in conversation system for negotiations
- Analytics Dashboard: Real-time campaign performance metrics
- Application Review: Streamlined process for reviewing creator applications
For Creators (Talents)
- Professional Profile: Showcase portfolio, rates, and past collaborations
- Media Kit Builder: Create and share professional media kits
- Instagram Analytics: Connect and display verified Instagram metrics
- Package Creation: Define collaboration packages with clear deliverables
- Earnings Dashboard: Track payments and campaign earnings
- Verification System: Get verified status for increased visibility
Platform Features
- Collaboration Hub: Centralized space for brand-creator partnerships
- Pioneer Program: Early adopter benefits and exclusive features
- Waitlist System: Managed onboarding for quality control
- Social Media Integration: Direct Instagram account verification
- Notification System: Real-time updates on applications and messages
- Mobile Responsive: Fully optimized for mobile devices
Business Model
- Commission-Free: No fees on transactions to encourage adoption
- Premium Features: Optional paid upgrades for enhanced visibility
- Enterprise Plans: Custom solutions for agencies and large brands
- Sponsored Placements: Featured creator and brand spotlights
Implementation Details
Authentication & Security
- Secure session management with encrypted tokens
- Role-based access control (Brand, Talent, Admin)
- Account status tracking (Active, Pending, Suspended)
- Two-factor authentication support
Data Architecture
- Normalized database schema with proper relationships
- Efficient query optimization with Prisma
- Real-time data synchronization
- Comprehensive audit logging
User Experience
- Intuitive onboarding flow for both brands and creators
- Progressive disclosure of complex features
- Smart form validation and error handling
- Responsive design for all device sizes
Current Status
The platform is actively in development with core marketplace functionality complete. Current focus areas include Instagram API integration, advanced analytics features, and payment processing implementation. Beta testing is ongoing with select brands and creators in the Philippines.
Target Market
- Philippine Brands: Local and international companies targeting Filipino consumers
- Filipino Creators: Content creators across all social media platforms
- Marketing Agencies: Agencies managing influencer campaigns in the Philippines
- Micro-Influencers: Focus on authentic creators with engaged local audiences